Transcreation
“Sometimes “translation” is not good enough to transmit your message to the new market you want to expand in, and this is where “transcreation” comes into play.”
Transcreation stands for “translation + recreation” and is normally used to adapt a specific message from one language to another – while still keeping its style, meaning, and context. Asian cultures in many aspects are different from the rest of the world and this often means that the literal translation of the original text is different as well.
The “natural habitat” of transcreation is advertising and marketing – which means that it normally goes along with (moving) images. If you take the meaning of “red” as a warning sign in Western countries and compare it with its symbolic meaning in say, China, you get a glimpse of the changes that need to be made to get it right.
Our transcreators are chosen due to their great knowledge of both the source and target languages alongside their knowledge and perception of the cultures.
Here is why to work with 1-StopAsia:
We give you time to take care of your clients
We are a single-stop for all Asian languages
We keep up with your projects’ handover
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We, at 1-StopAsia, are aware that responsiveness and excellent project management are the essence when working within the translation industry.
If you feel it is time to improve your time-management and pay more attention to your clients, get in contact with our Production Team and check how we can help you achieve it.
Ask us anything you need to know about:
- quotes and pricing
- translations and media services
- Asian languages
Start your new project with us today! All you have to do is fill in the form on the right and get your free quote.