How can businesses expanding into new markets benefit from the translation and localization of their slogan?<\/strong><\/p><\/blockquote>\n A slogan is one of\u00a0 the\u00a0 main differentiating points for businesses – it\u2019s a chance to communicate\u00a0 your\u00a0 brand\u2019s message to\u00a0 the world\u00a0 with Reach out to local language experts<\/strong> Utilise Transcreation<\/strong> An excellent example of\u00a0 transcreation is McDonalds\u2019 slogan\u00a0 localization for\u00a0 the Japanese market. In the 70s and 80s, the brand was still Whether or not you should localize your slogan depends on the market you are looking to expand into and\u00a0 on\u00a0 the target\u00a0 audiences. Loca- How can businesses expanding into new markets benefit from the translation and localization of their slogan? A slogan is one of\u00a0 the\u00a0 main differentiating points for businesses – it\u2019s a chance to communicate\u00a0 your\u00a0 brand\u2019s message to\u00a0 the world\u00a0 …<\/p>\n","protected":false},"author":2,"featured_media":7701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[1910,1911,1880,1912],"_links":{"self":[{"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/posts\/4962"}],"collection":[{"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/comments?post=4962"}],"version-history":[{"count":2,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/posts\/4962\/revisions"}],"predecessor-version":[{"id":7734,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/posts\/4962\/revisions\/7734"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/media\/7701"}],"wp:attachment":[{"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/media?parent=4962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/categories?post=4962"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/tags?post=4962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\none\u00a0 single\u00a0 phrase. Businesses\u00a0 operating\u00a0 internationally,\u00a0 however,\u00a0 need\u00a0 to\u00a0 think\u00a0 about how their\u00a0 slogan\u00a0 will\u00a0 resonate with customers
\nfrom different cultural, linguistic and historical backgrounds. Therefore, localizing your slogan is the best approach for creating a favourable
\nassociation with you brand\u00a0 within global\u00a0 markets. Not\u00a0 sure\u00a0 how to do so? Here are a few\u00a0 recommendations on how a slogan localization
\ncan be an\u00a0 effective marketing tool leading to success:
\n![\"business-163464_1280\"](\"https:\/\/www.1stopasia.com\/wp-content\/uploads\/2018\/07\/business-163464_1280-e1530871336569.jpg\")
\nAvoid word-for-word translation<\/strong>
\nThe\u00a0 key\u00a0 to\u00a0 a\u00a0 successful\u00a0 slogan\u00a0 is\u00a0 for\u00a0 it to be witty, creative and to evoke a certain feeling within the customers. However, this makes
\nit trickier\u00a0 to\u00a0 translate\u00a0 in a foreign language without losing the essence of your message. Direct\u00a0 translation\u00a0 is\u00a0 therefore not a favourite
\nwhen\u00a0 localizing\u00a0 your\u00a0 slogan.\u00a0 What\u00a0 matters\u00a0 most\u00a0 is\u00a0 having\u00a0 a\u00a0 good\u00a0 understanding of\u00a0 your international customers\u2019 culture and the
\nway they react to different words and messages.\u00a0 Localizing\u00a0 content,\u00a0 including\u00a0 slogans, goes\u00a0 further\u00a0 than the\u00a0 straightforward language
\ntranslation – it involves a deeper engagement between translators and the company\u2019s marketing experts, to achieve the desirable results.<\/p>\n
\nDepending\u00a0 on\u00a0 your\u00a0 chosen target market, you should consider working with in-country language experts.\u00a0 Being\u00a0 immersed within the
\nlocal culture, they can provide valuable insight into how the target customers think and react. Consulting them on your slogan will help
\nyou establish a cohesive concept in multiple languages that goes over well with different audiences.<\/p>\n
\nTranscreation is a relatively new term\u00a0 within the\u00a0 translation industry. Combining \u2018translation\u2019 and \u2018creation\u2019, it\u00a0 refers\u00a0 to\u00a0 identifying\u00a0 a
\nbrand\u2019s core\u00a0 message\u00a0 and\u00a0 efficiently communicating\u00a0 it\u00a0 to\u00a0 international customers. This process is especially relevant when it comes to
\nslogan localization, since it is more concerned with evoking particular associations with the company, rather than with simple translation.<\/p>\n
\nnew to the Japanese customer, so the slogans aimed to establish the fast-food chain as an integral part of the Japanese\u2019s eating habits.
\nThrough its slogans and advertising campaigns, McDonalds have positioned themselves as one of the main providers of beef on the market,
\nturning this into a distinct feature for the company. \u00a0Once your audience assimilates your slogan and its message has made a positive impact,
\nscaling your business\u2019 future operations within that market will be an easier task.
\n![\"dictionary-2317654_1920\"](\"https:\/\/www.1stopasia.com\/wp-content\/uploads\/2018\/07\/dictionary-2317654_1920-e1530871392384.jpg\")
\nLocalizing the colour and imagery<\/strong>
\nWhen localizing your slogan, you should pay attention to not only the text itself, but also to the colour and imagery, that accompanies it.
\nOftentimes, different cultures and countries have different associations with particular colours and images, which can make a seemingly
\nharmful message appear as insensitive and inappropriate. Take the colour blue, for example- while in China it is considered\u00a0 as a\u00a0 symbol
\nof femininity, in\u00a0 North America and Europe\u00a0 it\u00a0 is related\u00a0 to\u00a0 masculinity, trust and serenity. Being unaware of such cultural differences
\ncan cost you your brand\u2019s reputation, which can be difficult to rebuild afterwards.<\/p>\n
\nlizing might not be necessary if the new market shares the same cultural values and language as your local one. That being said, localizing
\ncan help in establishing\u00a0 strong\u00a0 relations\u00a0 with\u00a0 foreign customers\u00a0 who don\u2019t share your culture and who are encountering your brand\u00a0 for
\nthe first time. Whether you are looking to change\u00a0 only the\u00a0 colour and image accompanying your slogan or to transform it\u00a0 completely for
\nnew audiences, localization gives the best results when done by professional language service providers. That is why 1-StopAsia\u2019s in-house
\ntranslators\u00a0 focus\u00a0 not\u00a0 only\u00a0 on providing\u00a0 superior\u00a0 language\u00a0 services, but\u00a0 also on\u00a0 integrating\u00a0 their\u00a0 cultural knowledge into helping our
\ncustomers achieve global success.<\/p>\n","protected":false},"excerpt":{"rendered":"