{"id":4949,"date":"2018-06-04T21:58:16","date_gmt":"2018-06-04T21:58:16","guid":{"rendered":"https:\/\/www.1stopasia.com\/?post_type=blog_post&p=4949"},"modified":"2019-05-08T11:53:15","modified_gmt":"2019-05-08T11:53:15","slug":"localizing-your-social-media-content-what-you-need-to-know","status":"publish","type":"post","link":"http:\/\/173.212.196.205\/1stopasia_new\/localizing-your-social-media-content-what-you-need-to-know\/","title":{"rendered":"Localizing your Social Media Content: What you need to know"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1556797554776{padding-top: 200px !important;padding-bottom: 80px !important;background-image: url(http:\/\/173.212.196.205\/1stopasia_new\/wp-content\/uploads\/2018\/09\/Blog.jpg?id=7370) !important;}”][vc_column][vc_custom_heading text=”Localizing your Social Media Content: What you need to know” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” el_class=”uppercase”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1541668699420{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #bf2026 !important;}”][vc_column css=”.vc_custom_1541405850168{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-xs”][menu select=”style1″ menu=”Newsroom” extra_class=”uppercase industries-menu” css=”.vc_custom_1556797593841{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556798713617{padding-top: 50px !important;padding-bottom: 50px !important;}” el_class=”content-div-link”][vc_column][vc_column_text]With over 3 billion global users, social media has become an important part of communicating online and, as such, more and more businesses have integrated it into their marketing strategies. Utilising the various social media channels can help you engage with your brand\u2019s customers and understand their needs. A uniform social media strategy, however, will not have the same effectiveness across various geographic markets. International companies need to recognise the cultural and economic differences between their target consumer groups and localize their social media content accordingly:
\nImproved Customer Satisfaction<\/strong>
\nLocalizing your content to your customers\u2019 current needs and interests will result in improved customer satisfaction rates and, consequentially, increased revenue. You want to keep your brand message consistent but, at the same time, offer different products depending on the season, the occasion and the popularity of the products across different markets. For their #EyeLoveTommy promotion, the brand Tommy Hilfiger have created separate notes on their Facebook page, with the Terms and Conditions written in the language of each of the countries in which the promotion is valid:
\n\"1\"
\nBetter Customer Engagement<\/strong>
\nPosting content in the targeted locale\u2019s native language will encourage people to leave comments and interact with your published materials. Organising promotions, games and giveaways on social media further facilitates a more personal relationship between your brand and both prospect and existing customers. It is important to maintain a consistent tone when interacting with your customers- whether you decide on a more informal or a strictly professional tone, make sure it resonates with your audience and the product or service you are offering.
\nEliminate Your Company\u2019s Blind Spot<\/strong>
\nBy developing a localization strategy for your social media content, you have the opportunity to reach the elusive niche customers, which are often crucial for your sales and revenue. Social media marketers can now monitor what those customers post on their social media accounts in order to decide on the most appropriate messages to target them with. This practice is useful in coming across as a customer-centred brand, especially to first-time, foreign customers.
\nLocalized content improves your ads\u2019 effectiveness<\/strong>
\nPlatforms such as Facebook, Twitter and LinkedIn offer various advertising options for businesses. A personalised advertising campaign in addition to localized content is key for establishing your brand\u2019s influence across different markets and creating a memorable customer experience. Localized ads mean that you can keep your brand\u2019s message consistent while targeting multiple markets in their native language- the type of personalised content which customers today expect from brands.
\nLocalized content and translation<\/strong>
\nWhile translation is an essential part of localizing your social media content, you certainly shouldn\u2019t stop there. Simply translating your marketing materials and Facebook or Twitter pages won\u2019t bring you the expected results- a good social media marketing strategy is created from the insights on the cultural and political specifics of the markets. This is why most businesses reach out for the services of professional translators and interpreters- their expertise on language, culture and communication specifics will help you better utilise the social media channels.
\nAt 1-StopAsia, we believe that content localization is essential for the success of every business\u2019 social media strategy. Our in-house translators, experts in multiple Asian languages, can provide the necessary knowledge and support enterprises need when trying to reach their foreign customers. Localization goes further than recognising the linguistic differences between markets- in order for it to be truly effective, it needs to take under consideration the markets\u2019 cultural and political specifics.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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