{"id":4778,"date":"2018-04-01T22:25:32","date_gmt":"2018-04-01T22:25:32","guid":{"rendered":"https:\/\/www.1stopasia.com\/?post_type=blog_post&p=4778"},"modified":"2019-05-08T12:14:28","modified_gmt":"2019-05-08T12:14:28","slug":"how-transcreation-is-changing-marketing-globally","status":"publish","type":"post","link":"http:\/\/173.212.196.205\/1stopasia_new\/how-transcreation-is-changing-marketing-globally\/","title":{"rendered":"How Transcreation Is Changing Marketing Globally"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1556797554776{padding-top: 200px !important;padding-bottom: 80px !important;background-image: url(http:\/\/173.212.196.205\/1stopasia_new\/wp-content\/uploads\/2018\/09\/Blog.jpg?id=7370) !important;}”][vc_column][vc_custom_heading text=”How Transcreation Is Changing Marketing Globally” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” el_class=”uppercase”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1541668699420{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #bf2026 !important;}”][vc_column css=”.vc_custom_1541405850168{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-xs”][menu select=”style1″ menu=”Newsroom” extra_class=”uppercase industries-menu” css=”.vc_custom_1556797593841{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556798713617{padding-top: 50px !important;padding-bottom: 50px !important;}” el_class=”content-div-link”][vc_column][vc_column_text]In today\u2019s world of convergence and multi-platform business operations, 45.6%<\/a> of the US-businesses are looking to open new markets and expand existing operations overseas (42%<\/a>). \u00a0With more and more businesses looking to expand their reach into foreign markets, the ability to engage with clients from different cultural backgrounds has become increasingly important. The ubiquity of the globalization processes and the rapid growth of the localization industry<\/a> have been major prerequisites for the development of the relatively new transcreation industry. Used mostly by marketers and advertisers, the term \u2018transcreation\u2019 refers to the ability to not only translate a message\u2019s content from one language to another, but also to preserve its original meaning, tone and context. For international businesses, transcreation is the marketing solution which guarantees the transmission of one cohesive brand message across multi-lingual markets.
\n\u00a0<\/strong>
\nTranscreation and Globalization<\/strong>
\nWhen exploring the different points of entry into global markets, a company needs to be able to differentiate and position itself as an organisation that local audiences can trust and rely on. Previously, marketers have utilised translation and localization to communicate the brand\u2019s message with foreign audiences in their native language. However, with transcreation, they have the ability to not only translate content into another language, but to emotionally engage the targeted audience by accurately re-creating the meaning and intent of a message.<\/p>\n

Transcreation and Digital Marketing Content<\/strong>
\nRegardless of the industry a business operates in, marketing content remains a crucial part of engaging customers with the product and improving sales. In today\u2019s product-saturated environment, however, content needs to serve multiple functions- to entertain, inform, engage, be memorable, and, above all, sell. The difficult task of crafting such complex material can be made much easier through \u2018creative translation\u2019, or transcreation, which will take your website\u2019s pre-existing content and modify it to the standards of the foreign audience you wish to reach.<\/p>\n

Transcreation Vs. Translation and Localization<\/strong>
\nThese three interrelated marketing strategies, all an integral part of the globalization process, differ in levels of specificity and accuracy. While translation is mostly concerned with communicating the meaning behind the words of a message in different languages, it doesn\u2019t necessarily prioritize the emotional value of the written content. Similarly, localization is efficient in accurately translating content and interpreting imagery for the foreign audiences. However, if you were to ask for a solution that combines linguistics, imagery and an understanding of a market\u2019s cultural background, then transcreation is what will bring you optimal results. While this service may be higher in price, it is definitely a worthy investment, as it restructures your brand\u2019s product message to fit the interests and ideas of the new foreign market. Today\u2019s consumer is much less susceptible to the influences of advertisers, which is why, in your marketing campaign, it is important to aim for not only linguistic coherence and clarity, but for emotional engagement that would establish a deeper connection between your business and potential foreign clients.
\nTranscreation and SEO strategies<\/strong>
\nWhile focusing on bringing out an accurate and compelling brand message internationally, many companies neglect optimising their websites\u2019 keywords and homepages according to the market they are targeting. Simply translating the content and keywords into a different language is not enough for a website to gain enough traffic. However, transcreation allows for content to be customised according to the target audiences\u2019 activity on the web, taking into consideration their search engine preferences and the popularity of certain keywords. This will ensure higher click-through rates and will signify to the search engines that your content is relevant to what people are searching for on the web, which will build up your domain authority and attract new visitors.
\n\"woman-1527673_960_720\"
\nDefined more as a marketing tool rather than a linguistic one, transcreation provides multifaceted marketing solutions for businesses looking into international expansion. What makes the service so innovative and desirable is the fact that it adapts images, logos and text with the aim of increasing engagement and reaching the targeted audience. Long gone are the days when website localization could be executed solely with the help of machine translation software and simple translation practices. While working with skilled linguists and translators is still a big part of the transcreation strategy, it is important to realise that product differentiation today largely depends on the level of customisation a business is willing to offer to their local and foreign customers. The best approach for delivering your marketing materials to a global audience is, therefore, through the experience of skilled professionals who carry an understanding of an audience\u2019s cultural background.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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