\nAs Dr. Nitish Singh has noted, in its core, localization is simply the adaptation of market offerings to meet the expectations of the end-consumer. Those expectations are a deciding factor in how you choose to bridge the language barriers and refine your brand\u2019s image. Researching the foreign culture\u2019s societal codes and values, such as political climate, cultural symbols, relationships and religion will allow you to figure out the best way in which your business can successfully expand into the market. Moreover, a good understanding of the local consumers\u2019 viewing habits is crucial for the distribution of advertising and marketing materials- knowing where your targeted customers get their news from, which are the websites they frequently visit, how much time they spend on their phones will allow you to increase brand awareness across the most popular media channels.<\/p>\n
An example of a successful localization strategy is Coca-Cola\u2019s \u201cShare a Coke\u201d advertising campaign.<\/strong> Understanding the new market\u2019s culture will not only allow for a successful advertising campaign, but it will also be beneficial in establishing long-term relationships with customers, share-holders, new investors.<\/strong> [vc_row full_width=”stretch_row” css=”.vc_custom_1556797554776{padding-top: 200px !important;padding-bottom: 80px !important;background-image: url(http:\/\/173.212.196.205\/1stopasia_new\/wp-content\/uploads\/2018\/09\/Blog.jpg?id=7370) !important;}”][vc_column][vc_custom_heading text=”How understanding the culture of the country can help you to localize” font_container=”tag:h1|text_align:left|color:%23ffffff” use_theme_fonts=”yes” el_class=”uppercase”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1541668699420{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 10px !important;padding-bottom: 10px !important;background-color: #bf2026 !important;}”][vc_column css=”.vc_custom_1541405850168{margin-top: 0px !important;margin-bottom: 0px …<\/p>\n","protected":false},"author":2,"featured_media":4723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39],"tags":[],"_links":{"self":[{"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/posts\/4749"}],"collection":[{"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/comments?post=4749"}],"version-history":[{"count":4,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/posts\/4749\/revisions"}],"predecessor-version":[{"id":7851,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/posts\/4749\/revisions\/7851"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/media\/4723"}],"wp:attachment":[{"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/media?parent=4749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/categories?post=4749"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/173.212.196.205\/1stopasia_new\/wp-json\/wp\/v2\/tags?post=4749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBy branding the drink\u2019s bottles with popular first names, the company\u2019s advertising campaign achieved global success and improved the brand\u2019s global reputation. However, when localizing the advertising campaign for the Chinese market, Coca-Cola decided to label the bottles with nicknames instead, taking into consideration the formal significance of first names within the Chinese culture. This is a great example of the important role cultural understanding plays in developing a good localization strategy, ensuring there are no potential conflicts between the brand\u2019s product and a locale\u2019s values and traditions. Being culturally-conscious and making an effort to not only respect but learn about those consumers\u2019 traditions and history will protect the company from negative press and future controversies. Moreover, it will contribute to improved communication between the company\u2019s representatives and foreign investors, which is of vital importance for the future development of the business relations.
\n![\"shareacoke-2-vmag\"](\"https:\/\/www.1stopasia.com\/wp-content\/uploads\/2018\/03\/shareacoke-2-vmag.jpg\")
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\nIt has been proven that international customers value greatly products which have been adapted to fit their culture and language, and are much more likely to become loyal customers to the brand. Moreover, another way towards a seamless product integration is to study how other international brands have introduced their product to this particular market, learn from their mistakes and take note of their successes. It is helpful to be familiar with what barriers of entry into the market there are, in order to develop the best strategy on how to get over them in the most cost-efficient way.
\nWhether it refers to the adaptation of graphics, the adoption of local currencies or the recognition of cultural specifics, localization requires practitioners to have a good understanding of the foreign market\u2019s cultural, historical and linguistic heritage.<\/strong>
\nEach with its own traditions, religion and beliefs, there are no two geographical locations that offer the same conditions for localization and culture adaptation. It is no surprise, therefore, that this process can prove quite challenging and overwhelming, especially if you are trying to manage multiple different aspects of your business at the same time. In this case, consider the services of professional linguists and translators, who have the necessary knowledge and understanding of what proper cultural integration looks like. Aided by their expertise, you can be confident that your interactions with foreign customers and investors will take place smoothly and that your business will reap the benefits of the new market and the opportunity it provides.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"